Sarah Beeny’s about dating website seeks suitors

Sarah Beeny’s about dating website seeks suitors

My Single Friend, an on-line dating internet site established by the tv screen presenter Sarah Beeny, happens to be set up on the market for up to Ј15m.

Its shareholders that are major Ms Beeny therefore the technology business Telecom Express – have employed the accountancy company BDO to take care of a purchase for the business come early july.

First-round bids of between Ј10m and Ј15m had been submitted previously this thirty days, mainly by rival online dating sites organizations, many personal equity firms may also be interested. BDO declined to comment, while My Single buddy and Telecom Express failed to get back phone calls.

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Ms Beeny, whom latin brides uk hosts Channel 4’s Property Ladder programme, has about 40 percent of My Single buddy, which she co-founded together with her friend Amanda Christie in 2004.

The website is exclusive for the reason that readers must nominate a pal who’ll compose a description of them – which, unlike other online dating sites, ensures that a individual’s profile features both their particular terms and people of these buddy.

In search of relationship on the net has lost a lot of its stigma, analysts state. There is 25 % surge in traffic to UK dating internet sites in July – the highest top in visits for 36 months, relating to Hitwise.

Last thirty days, internet relationship accounted for just one in almost every 160 online visits created by computer users in Britain.

Whilst the shareholders want to offer My Single buddy, it really is grasped they might give consideration to attempting to sell a minority stake to greatly help overseas launch the website.

A supply said: “the opportunity that is real international expansion because nobody else on earth does this friend suggestion also it works effectively. The website is extremely gluey.”

My Single buddy draws 9,000 new singles a thirty days from over the UK. It really is on the right track in order to make underlying profits of about Ј1.5m this present year.

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One or more personal equity company has bid for My Single buddy, nevertheless the primary interest is from rival internet dating players. Although it is uncertain whether they have submitted very first rounds bids for My Single buddy, its suitors could add IAC, which has Match, while the United States business eHarmony.

Telecom Express, which supplies on the internet and mobile services for news organizations, purchased its stake within my Single buddy a year ago. The organization additionally operates internet dating sites for magazines additionally the FM radio that is classic place.

Ms Beeny states her attempts that are own match-making provided her the theory for a web site where individuals could explain people they know. She additionally co-founded the website Tepilo, that will help users to get, offer or allow no charges to their properties or payment.

shopping for love online

*My Single Friend may be the tenth-most popular subscription-based internet dating web web web site in britain and it has about 20,000 users.

*The probability of finding love online seem better for males, at the very least in London and Manchester. In London, you will find 5,780 right women hunting for guys aged between 30 and 40, but just 3,800 males searching for feamales in the age range that is same. In Manchester, the ratio of females looking for guys, and vice-versa, is 460 to 300.

*The most popular online dating sites website in the united kingdom is Plentyoffish, even though this is partly since it is free. Plentyoffish accounted for 21.23 % of visits to internet dating sites in July, based on Hitwise.

*The biggest UK player by having a registration model is Match, which received 7.3 % of dating traffic.

*Others featuring in Hitwise’s top ten include Gaydar and Intercourse in the united kingdom.

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