Officially putting the “Viva Cuba” campaign to rest, the Cuba Tourist Board unveiled their new global marketing campaign “ Auténtica Cuba ”
In addition to the launch, attendees welcomed visiting Cuban vice-minister, Maria Elena Lopez, as well as introduced Cuba’s new director, Ruben Jimenez.
Jimenez, who will be based out of the tourist board’s Toronto office, had this [...]
Cuba´s economy, fundamentally dependent on tourism, continues to ruin relations with Travel professionals and foreign operators located on the island or worldwide. The primary motives being the dreaded “stop sales” emanated by Cuban firms and tourist enterprises to their foreign partner’s months before the next high season approaches with apparently no sales concluded for the [...]
If America’s spy satellites are trained on Cuba at this very moment, they’re likely to reveal local tourism officials puffing away on celebratory Cohibas. The reason? While tourism is down big-time across the rest of the Caribbean, tourist arrivals to the Communist isle are up 3.1 percent, year to date. Compare that with Bermuda, Anguilla [...]
